This Privacy Policy describes how VitalNest collects, uses and discloses your personal information when you visit the Website or make a purchase through the Website.

Collection of Personal Information

When you visit the Website, we collect certain information about your device, your interaction with the Website and information necessary to process your purchases. We may also collect additional information when you contact our customer support. In this Privacy Policy, we refer to all information about an identifiable person (including the information listed below) as “personal information”. See the list below for more information about which personal information we collect and why.

• Device information
  • Purpose of collection: to load the Website correctly for you and perform analytics on Website usage in order to optimise our Website.
  • Source of collection: Collected automatically when you visit our Website using cookies, log files, web beacons, tags or pixels.
  • Disclosure for business purposes: Shared with our processor Shopify.
  • Personal information collected: Web browser version, IP address, time zone, cookie information, which websites or products you view, search terms and how you interact with the Website.
• Order information
  • Purpose of collection: To provide products or services to you, fulfil our contract, process your payment information, arrange shipping and provide you with invoices and/or order confirmations, communicate with you, review our orders for potential risk or fraud and, where consistent with the preferences you have shared with us, provide you with information or advertising about our products or services.
  • Source of collection: Collected from you.
  • Disclosure for a business purpose: Shared with our processor Shopify.
  • Personal information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address and telephone number.

Minors

The Website is not intended for persons under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at the address provided below to request deletion.

Disclosure of Personal Information

We share your personal information with service providers who help us provide our services and fulfil our contracts with you, as described above. For example:

• We use Shopify for our online store. For more information about how Shopify uses your personal information, please see: Shopify Privacy Policy
• We may disclose your personal information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information that we receive, or otherwise protect our rights.

Behavioural Advertising

As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For example:

• We use Google Analytics to understand how our customers use the Website. For more information about how Google uses your personal information, please see: Google Privacy Policy. You can also opt out of Google Analytics here: Google Analytics Opt-out.
• We share information about your use of the Website, your purchases and your interaction with our advertisements on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in some cases, through the use of cookies or other similar technologies (which you may consent to depending on your location).
• We use Shopify Audiences to show advertisements on other websites through our advertising partners to buyers who have purchased from other Shopify merchants and who may also be interested in our offerings. We also share information about your use of the Website, your purchases and the email address associated with your purchases with Shopify Audiences.

For more information about how targeted advertising works, you can visit the educational page of the Network Advertising Initiative (NAI): Network Advertising Initiative.

You can opt out of targeted advertising by:

FACEBOOK - Facebook Ads Settings
GOOGLE - Google Ads Settings

• *BING - Microsoft Personalized Ads Settings

In addition, you can opt out of some of these services through the Digital Advertising Alliance opt-out portal: Digital Advertising Alliance Opt-Out.

Use of Personal Information

We use your personal information to provide our services to you, including: offering products for sale, processing payments, shipping and fulfilling your order, and informing you about new products, services and offers.

Legal Basis

Under applicable UK data protection law, we process your personal information on the following legal bases:

• Your consent;
• The performance of the contract between you and the Website;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Website, we retain your personal information for our records unless and until you ask us to delete this information. For more information about your right to deletion, please see the “Your Rights” section below.

Automated Decision-Making

If you are located in the UK, you have the right to object to processing based solely on automated decision-making (including profiling) when such decision-making has a legal effect on you or otherwise significantly affects you.

Our processor Shopify uses limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklisting of IP addresses associated with repeated failed transactions. This blacklist remains in place for a few hours.
• Temporary blacklisting of credit cards associated with such IP addresses. This blacklist remains in place for a few days.

UK Data Protection

If you are located in the UK, you have the right to access and transfer the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise these rights, please contact us using the contact information provided below.

Your personal information may be processed in the UK and may also be transferred to countries such as Canada and the United States. For more information about data protection-compliant transfers, please see Shopify’s privacy information: Shopify Privacy Information.

Cookies

A cookie is a small amount of information that is downloaded to your computer when you visit our Website. We use various types of cookies.

"Do Not Track"

Please note that we do not alter our data collection and use practices when we detect such a signal from your browser.